Independence day case study

Institutional background:

What was the film studio or production company behind Independence Day?

Twentieth Century Fox Film Corporation and Centropolis Entertainment

Who was the distributor for the theatrical release of the film in the UK?

20th Century Fox 

Genre and Media language analysis: 

What is the sub-genre of Science Fiction does Independence Day fit into? What issues and fears in society might be addressed in the film?

The sub-genres could be Alien invasion and Space. There is a possibility aliens could be real and one day they will take over the world and the fact that the important rich people were able to escape shows that they are at an advantage when it comes to unpredictable situations. 

How can you tell it fits into the sub-genre? Be specific with reference to clips or scenes from the film.

We can tell it fits in to the sub-genre of Space because there are quite a few scenes that are in Space, for example, when Captain Steven Hiller goes into space to destroy the ship. We also know that it fits into the genre of Alien invasion because there were scenes where we could actually see the alien and many smaller ships attacking countries with some sort of lasers that destroy buildings and create havoc across the world. 

How does the narrative of the film fit the Science Fiction genre?

The narrative fits the Science Fiction genre because the whole plot is about an alien invasion that wants to destroy earth until all of it's civilization is ended.

Who are the main characters in Independence Day and why they might appeal to an audience?

Will Smith is one of the main characters in Independence Day and he would appeal to an audience because of his diverse roles he had played in other movies and TV shows of different genres. Jeff Goldblum would appeal to an audience because of his role in Jurassic Park which is also a Sci-Fi movie. 

How does the mise-en-scene in Independence Day fit the Science Fiction genre?

The mise-en-scene fits the Sci-Fi genre because in the scene of Area 51, we see a sort of futuristic laboratory where many scientists were conducting experiments. We also see spaceships in space with advanced technology (laser/weapon) used to attack humans. 

Release date and Marketing campaign:

What was the UK release date for your chosen film?

9th August 1996

Find the trailer for Independence Day, embed it in your blog and explain why it might appeal to an audience.

This trailer would appeal to an audience because there is a mix of Action and Comedy along with Science Fiction in the movie. There is also a glimpse of some romance that is in the movie. It would appeal to an audience because it intrigues them and gets them thinking if aliens were real and to attack Earth, is this how they would do it? 




What other examples of marketing can you find on Google for Independence Day? (film poster,teaser trailers, main trailers, newspaper reviews or TV interviews etc.)

Here is the film poster for Independence Day:

Critical reception:

What is the IMDB and Rotten Tomatoes rating for Independence Day?

IMDB has given a rating of 6.9 out of 10 for Independence Day. Rotten Tomatoes has given a rating of 60%/100% and an audience rating of 75%.

What is the word-of-mouth like for Independence Day?

The word-of-mouth is quite positive for Independence Day.

Find three quotes from users reviews of Independence Day and post them onto your blog.

Film4-" Insanely pompous and brilliantly exhilarating in equal measure."
CNN.com-" Splendidly cheesy entertainment."
Cinema Crazed- " One quater of a very decent albeit cliche alien invasion film, and three quarters an unwatchable adventure film."


Box office success:

What was the original budget for Independence Day?

$75,000,000

How much money did Independence Day make in the opening weekend?

$50,200,000

How much money has Independence Day made in total?

$817,400,000

For a film to be considered a box office success, it needs to make two and a half times more than the budget in the box office takings. Using this method, was Independence Day a success at the box office?

Independence Day was a box office success.

Stars and Directors:

What other films has the director made? Are they the same or similar genres?

Roland Emmerich has made The Day After Tomorrow, Godzilla and 2012.

Who is the main star for Independence Day?

Will Smith plays Captain Steven Hiller.

What other films has the main star appeared in? Are any of those films similar to Independence Day? Are the stars or the director or writer mentioned in the trailer?

Will Smith has not featured in any of those movies and they come under the same genre of Science Fiction but they have different sub-genres. The director is mentioned in the trailer but quite a few of the stars have been mentioned at the end of the trailer along with the production company.

Audience pleasures:

What specific aspects of Independence Day would an audience enjoy?

The audience would enjoy the humor during an intense scene. For example, when Captain Steven Hiller and David Levinson are trying to escape the mother ship the tension is high but there is a bit of humor here and there to make the atmosphere lighter. 

Identify three key moments in the film that audiences would particularly enjoy and explain the audience appeal for these key scenes. Use media language in your analysis.

• The scene where the Captain is being chased by an alien would appeal to an audience who is intrigued by action. They would enjoy the laser weapons and the explosions as it is very exhilarating and thrilling.
• The audience would possibly enjoy the scene at the end because the movie ends with a happy ending and everything goes back to normal and everyone is reunited with their loved ones.
• When the aliens attack there is massive explosions that would engage the audience. The audience would feel visceral and viscarious pleasures. 

Which characters in Independence Day would particularly appeal to different audience types?

Will Smith is always adding an element of comedy to his movies and he would appeal to different audiences because of his previous roles in other movies.

Write a detailed demographic breakdown of the possible target audience for Independence Day. Include age, gender, social class, education, job/earnings, where they live, what they enjoy in their spare time and brands they are attracted to.

Independence Day has a target audience between the age range of 12-60. The audience would be 70%/30% male/female. Independence Day has a target audience that is predominantly  male possibly due to the fact that most of the main characters are male. Also, some women are not interested in Sci-Fi/Action movies. People within the social class of DE-B1 with unskilled manual jobs to managerial jobs would watch Independence Day. People who love to discover new things and are intrigued by Scientific things would watch this film.   

Summer project revision

Title and Tag line:
Insurgent / One Choice Can Destroy You

Sub-genre of Science Fiction the film fits into:

• Futuristic Dystopia
• Experimental Science 

Narrative:
Insurgent picks up from where Divergent had finished off with Tris and Four on the run from Jeanine, trying to find allies who can help defeat the Erudite. Tris must find out why her family had sacrificed their lives and what were they trying to protect from Jeanine. Tris and Four fight together to overcome difficult challenges as they unravel the mystery of the past and possibly what's held in the future of their world.

Characters and why they might appeal to an audience:
Tris is one of the main protagonists and therefore would appeal to an female audience. People who like a bit of romance with some action in a movie would watch Insurgent. Also Tris and Four fight against Jeanine and her people which shows some rivalry, this would intrigue an audience who like to see some conflict and action. The fact that insurgent is a sequel would appeal to Divergents' audience.

Setting and how it fits the Sci-Fi genre:
The setting links to the Science Fiction genre because it is set in a futuristic Chicago and it shows the progression of technology.

Mise-en-scene and how it fits the Sci-Fi genre:
The main protagonists, Tris and Four, link into the genre of Sci-Fi because they have very rare names and the characters clothing's are very distinctive.

Institutions and how much money it made:
The main production company is Summit Entertainment. Insurgent had a budget of $110,000,000 and in the opening weekend it made $52,263,680. The total gross was $129,995,817.

Stars and Directors:
Insurgent was directed by Robert Schwentke. Insurgent features Kate Winslet, Theo James, Shailene Woodley, Ansel Elgort and Jai Courtney.

 Critical reception: 
People's reviews on the Rotten tomatoes website has given Insurgent a very bad review, they believe that it is essentially one long fight with occasional scene changes. However, some critics believe that Insurgent was well paced and because there has already been a part one movie (Divergent), Insurgent could focus more on the plot. Similarly, the IMDB website has given Insurgent a bad review. The Critics believe that the movie did not live up to the expectation shown in the trailer.The movie made a healthy profit from the audience because the movie was based on the books with the same name by Veronica Roth. It can be said that the audience were anxious to see how the book would be adapted into a movie which created the positive response. However, the movie got bad reviews because it did not live up to the expectations of the book.

Target audience:
The film website IMDB has given Insurgent a rating of 'PG-13' due to intense action scenes and moderate sexual scenes. However, the BBFC website has given Insurgent a rating a '12A' because of the use of violence and strong language. I believe that Insurgent is aimed more at a teenage audience because it is a teen-dystopian movie. The movies are based on the book series which is aimed at a teen/adult audience. Insurgent would appeal to 55% female and 45% male audience because the movie is centred around a female protagonist. However, it would appeal to a male audience due to the fact that there are two main characters that consist of a male and female.

Assignment 2: Film case study research

My chosen movie

1) What film have you chosen?
     The Wolf of Wall Street

2) Why did you choose this film in particular?
    I chose this film because I thought it would be an entertaining film and I could write a lot about it in my analysis. 

Institutional background

1) What was the film studio or production company behind your chosen film?
    Paramount and Red Granite Pictures are the production companies behind The Wolf of Wall Street.

2) Who was the distributor for the theatrical release of the film in the UK?
    Universal Pictures International (UPI) are the distributors for the film in the UK.

No brand loyalty

1) What genre does your chosen film fit into?
    It fits into the genres of Biography, Comedy and Crime.

2) How can you tell it fits that genre?
    The Wolf of Wall Street fits into the genre of Biography as it is based on a true story about Jordan Belfort who pleaded guilty to fraud and related crimes in connection with stock market manipulation and running a boiler room as apart of a penny stock scam. It comes under the genre of Comedy as there are a lot of humorous jokes and the movie manages to put Belfort in very serious scenes and let his craziness work its magic. The Wolf of Wall Street fits into Crime as there is involvement of corruption and federal government.

3) Does your chosen film have any stars or a director that are known for that particular genre?
    Jonah Hill is particularly known for starring in Comedy films.

It's all a matter of timing

1) What was the UK release date for your chosen film?
    It was released on the 17/01/2014 in the UK.

2) When did the first trailer appear on YouTube for your chosen movie?
    It was published on June 16th 2013.


    

3) What other examples of marketing (teaser trailers, main trailers, newspaper or TV interviews etc.) can you find for your chosen film before the film's release date?
    Here is another trailer published before the release date.


    
It's a social thing

1) What was the word-of-mouth like for your film?
    82% of the audience has given a good review of the movie on Rotten Tomatoes.

2) Find three quotes of users reviews.
    Martin Roberts - "A terrific watch, and bound to be one of the funniest films of the year.""
    Chris Stuckmann - "DiCaprio's powerhouse performance, and Scorsese's brilliantly energetic direction makes this a must watch for film lovers."
    Raam Tarat - "This is a fantastic exploration of money, greed, and a truly flawed character that spent much of the nineties on a jaw-dropping but pernicious thrill-ride."

Risky business

1) What was the original budget for your chosen film?
    $100,000,000

2) How much money did the film make in the opening weekend?
    In the US it made $18,510,00 in the opening weekend.

3) How much money had the film made in total?
    It had made $116,866,727 in total.

4) For a film to be considered a box office success, it needs to make at least two-and-a-half times the budget in box office takings. Was the film you have chosen a success?
    The Wolf of Wall Street did not make two and a half times the budget therefore it would not be considered as a box office success.

Stars in their eyes

1) What films has the director previously directed? Are they in the same or similar genres?
    Martin Scorsese has directed films such as 'Shutter Island' and 'The Soul of a Man'. These films fall under the genres of Mystery and Biography.

2) Who is the main star in this film?
   Leonardo DiCaprio is the main star in this film.

3) What other films had the main star appeared in?
 He has starred in movies such as Titanic, Romeo and Juliet, and Inception.

4) Are the stars or the director or the writer mentioned in the trailer?
    Martin Scorsese, Leonardo DiCaprio, Jonah Hill, Matthew McConaughey, Jordan Belfort and Terence Winter are mentioned in the trailer.

Assignment 1: Magazine Cover

Minority Report shot by shot analysis

This is a medium close up shot because we can see that the characters are visible from head to toe. This shot allows the audience to see the characters strong facial expressions. The emotions shown are rage, determination and confidence in their abilities to catch the fugitive John Anderton (Tom Cruise). The medium close up of the group of police officers suggest that they could be chasing after the fugitive in the following shots . This could build up tension and anticipation as the    viewers do not know what is to come and if John Anderton will escape.

We can tell that this is an establishing shot because we can see the whole setting of the alleyway which allows the audience to understand where the next scene and action is going to take place. Also, the use of dark blues and greys relates to the key convention of Sci-fi and it also gives the audience an idea of what the atmosphere will be like. The colours foreshadow that the next scene is not going to be pleasant and could imply that the fugitive has ended up in a dangerous situation.

The next shot can be identified as a close up because the camera is focusing on one aspect which is the characters face that allows the audience to see his facial expressions and identify the emotions. The audience can tell by his expressions that he is hopeless however, John Anderton is also determined to escape the police officers that surround him. The fact that there are a lot of officers staring at him in the first shot and the officers surrounding him now gives the idea that Anderton is seen as vulnerable to the audience.

Camera shots

 Establishing shot: We have used this shot to introduce the location and set the scene of a young student sitting by her self in the corner.

 Long shot: A long shot is when the head to toe is visible and also shows plenty of the background. A lot of action can fit into this type of shot. This picture shows the bully approaching the lonely girl.

 Medium shot: This shot is used to show the head to waist. A medium shot is often used to show two actors together e.g in conversation. However, this picture only shows a medium shot of the bully pointing towards the student.

 Medium close up: We have used a medium close-up to feature the head to shoulder. Some facial expressions can be identified in this shot as well as the background. As you can see the student seems to be worried about what could happen. This is often used with an over-the-shoulder shot.

 Over-the-shoulder: This type of shot is shown from behind one person to see characters different points of view. In this picture you can see from the innocent students point of view.

 Extreme close up: We have used this shot to emphasis the detail in this picture. As you can see, this is a extreme close up of the bully strangling the girl.

 Close up: This is a close up on one aspect which is the sad girl crying in a corner. A close up also allows the audience to see emotions of the characters.

High angle: This sort of angle makes the subject look smaller and weaker. In this picture you can see the bullied girl sitting in the corner which makes her look small.

 Low angle: This is shot from below to make the subject look bigger and superior/ powerful than others. This picture is a low angle taken from the bullied girls view when she is sitting on the floor.

Unusual perspective: This sort of angle is to surprise the audience and to show danger. You can see in this shot that it shows some sort of mystery or tension.

Fruit bowl activity

 I have used Photoshop to practise my skills and get better by doing this fruit bowl activity. 


In the first fruit bowl I have used a 'Vibrant' picture to help me fill in the template.  

However, in the second picture I have used  'Fashionable' colour palette to fill in the fruit bowl.

Key Concepts

Guardians of the Galaxy:  

Language: We can tell that this film falls under the Sci-fi genre because of the background, which shows a large planet and the setting of outer space. Another way we can tell that it is sci-fi is the way that the main characters are shown, for example there is a green skinned woman, there is also an action pose of a raccoon holding and firing a gun, a tree like creature and one with red eyes. These characters suggest that they come from another planet thus fitting in to a key concept of the Sci-fi genre. The weapons that the characters are holding also seem to show that they are advanced pieces of technology, which represent the futuristic element of the Sci-fi genre.

Institution: The film poster quotes 'From the studio that brought you The Avengers', which is referring to Marvel as they are associated with making other similar Sci-fi movies such as Iron Man and Thor. The director of the Movies is James Gunn. The movie also features big stars such as Chris Pratt, Vin Diesel and Dave Bautista. Marvel is the studio making the money for the movie as they have made other comic book heroes into movies have gone further by creating new superheros.

Audience: The target audience of the film would appeal to both genders. It would appeal to a male audience because Chris Pratt is the center of attention in the poster. It could also appeal to the female audience due to the underlying romantic story line between Pratt and Saldana's characters. Any fans of the Marvel studio could, by association be the target audience of this movies as it shows similarities to other sci-fi, superhero movies.

Representation: Pratt's character is shown larger and is seen more dominant than the other characters on the poster, which represents that he is more significant and that he could be the leader of the team. The spaceships in the background of the poster could represent the action scenes in the movie, also the characters seem to be escaping from these spaceships which connotes the adventure that the main characters will be going on.

Summer research project: Insurgent

Science fiction film: Insurgent

Genre: Insurgent is a hybrid Sci-fi, action, adventure movie and fits into the sci-fi sub-genres of a futuristic dystopia and experimental science.

Summary: Insurgent picks up from where Divergent had finished off with Tris and Four on the run from Jeanine, trying to find allies who can help defeat the Erudite. Tris must find out why her family had sacrificed their lives and what they were trying to protect from Jeanine. Tris and Four fight together to overcome difficult challenges as they unravel the mystery of the past and possibly what's held in the future of their world.

Setting: The setting links to the Science fiction genre because it is set in a futuristic Chicago and it shows the progression of technology.

                        

Characters: The main protagonists, Tris and Four, link into the genre Sci-fi because they have rare names and the characters clothing is very distinctive.

Themes: In most Science fiction films you see a journey or adventure that takes place which is also seen in Insurgent. Experimental science is a theme also seen throughout Insurgent as Divergent people are being tested on to see who is the 'chosen one' that can pass all five tests and unlock 'the box'. 



          

Production: The main production company is Summit Entertainment which is currently being run by Robert G. Friedman. Summit Entertainment is also known for big blockbusters such as the Step up movies and the Twilight sagas.

                                      

Director: The director of Insurgent is Robert Schwentke.

Cast: The main characters consist of Tris (Shailene Woodley), Four (Theo James), Jeanine (Kate Winslet), Caleb (Ansel Elgort), Peter (Miles Teller), Eric (Jai Courtney).



Release: Insurgent was released on March 19th 2015 in the UK.

Budget: $110,000,000 (estimated) 

Domestic gross: $130,179,072

International gross: $165,059,129
                                 
                                = Worldwide: $295,238,201

Critical reception: People's reviews on the Rotten tomatoes website has given Insurgent a very bad review, they believe that it is essentially one long fight with occasional scene changes. However, some critics believe that Insurgent was well paced and because there has already been a part one movie (Divergent), Insurgent could focus more on the plot. Similarly, the IMDB website has given Insurgent a bad review. The Critics believe that the movie did not live up to the expectation shown in the trailer.

Insurgent was nominated for the 'Teen choice award for film' however did not win any awards.

Target audience: The film website IMDB has given Insurgent a rating of 'PG-13' due to intense action scenes and moderate sexual scenes. However, the BBFC website has given Insurgent a rating a '12A' because of the use of violence and strong language. I believe that Insurgent is aimed more at a teenage audience because it is a teen-dystopian movie. The movies are based on the book series which is aimed at a teen/adult audience. Insurgent would appeal to 55% female and 45% male audience because the movie is centred around a female protagonist. However, it would appeal to a male audience due to the fact that there are two main characters that consist of a male and female.

Music Promotion task

Myself and Krissah have created a new duo "K.S" and have created two adverts to promote their new album "Storm" which is in the rap genre.

Introduction to Photoshop!

Creating my own advert using Photoshop

I have created a template that has the same picture as it's background however has three different words representing them in different ways. I believe that these three words have something in common and therefore connect with the picture in the background.

'Family' represents a large aspect of a persons life, a bank can help families when they need to buy houses. The picture can represent a family too as the couple shown holding hands could have their own family, this also links in to the slogan as well because as the bank tries to portray understanding of values and having a family is an important value to people. 
'Friendship' can be an important value too as it connotes the friendly relationship that can develop between the customer and the bank.

How could I improve my work?

'Friendship' links with the image in the background, however it is too long of a word which means I should choose a shorter word or I should minimize the font of all the words.

I have created another advert however this time I have used the same word and three different pictures which have three different meanings behind them but all connect to the key word 'Victory.' The first picture is of Usain Bolt relates to the word 'victory' as he broke the world record for the 100 meter sprint. 
The second picture is a group of Soldiers which relates to 'victory' because they are shown as a united front to fight and aim to come home victorious. The third picture is of a person on the top of a mountain, this can relate to 'victory' as it shows a life goal being accomplished. The word 'victory' relates very well to the pictures as well as the bank as it shows that with association with the bank, it will allow you to be victorious in your life goals.

How can I improve my work?
The HSBC ads have the key words in lowercase letters and therefore I should have wrote 'Victory' in lowercase so it would remain consistent with the rest of the advert.

Science Fiction film pitch

Key details

Group members: Me, Paula and Amrit

Film title: 'Takeover'

Science fiction sub-genre: Dystopia and experimental science

Brief narrative: With the Earths' Government destroyed, the Elite band together to rule. The rich created robots to help them succeed but the poor are determined that they will takeover and make the Earth a better place.

Budget breakdown - £100m

Director: B list director such as Neill Blomkamp- £5m

Cast: B list actor such as Dev Patel- £10m

Writer: successful Hollywood writer- £2m

Executive Producers: famous executive producer such as Ridley Scott- £5m

Filming location: medium set- £8m

Camera: 3D camera- £8m

Editing: heavy CGI- £5m and 3D editing- £10m 

Special effects: futuristic versions- £8m and explosions- £5m

Sound: traditional film score- £3m and sound effects- £2m
Marketing: billboard campaign worldwide- £25m and 
                 premieres in major worldwide cities- £2m

Total cost: £98m - still remaining with £2m!

Why 'Takeover' would be successful?

I believe that 'Takeover' would be successful because it has a plot that can intrigue a large audience. 'Takeover' includes the well known B list actor Dev Patel. Having a B list actor can help make the film a success because Patel is famous and has been in excellent movies such as 'Slumdog Millionaire' that made a total of $384,519,665 in the Worldwide Box office. This could lead to a lot of publicity as magazines and TV shows would love to take interviews to know all about 'Takeover.' It would also be successful because it is being directed by Neill Blomkamp who is known for 'District 9' which will attract fans of the same genre (sci-fi). I think that 'Takeover' will be successful because of the Billboard campaigns worldwide and the Premieres in major worldwide cities.

Textual analysis of 'Interstellar'

Interstellar

Genre:
Interstellar(2014) fits into the genres of Sci-fi, adventure and drama.  Interstellar also fits into the sub-genres of 'space' and 'time travel'. It comes under the sub-genre of 'time travel' because once the characters go in to space the difference between space and time changes, where one year of Space time becomes 7 years of Earth time. So when the main characters does make it back to Earth, it is ahead by many decades.

Key conventions:
The  first key convention of Interstellar is time travel because the space-time continuum changes once the astronauts go to space. The second key convention of the movie is the modern technology used to help to send astronauts into space on behalf of NASA, who are known to create vast amounts of very diverse advanced technology. Also the use of technology is shown in the beginning of the trailer when the characters are chasing after a government issued drone. Another piece of technology shown in the trailer is the space-ship that is used to travel, it can be seen as more advanced than any other rocket ships that astronauts would usually use to travel into space. The third key convention is space because of the use of the outer-space environment, the exploration of different planets and travelling through different dimensions.

Target audience:
The film website IMDB has given Interstellar a rating of 'PG-13' because of the use of treacherous action and strong language. However the BBFC website has given Interstellar a rating of '12A' because of the violent imagery used in the film. The film is aimed at a more sophisticated and educated audience because they would need to understand the basic concepts of science and the universe. Interstellar would appeal to 60% male, 40% female audience due to the fact that the main character is a male.

Textual analysis of 'Divergent'

Divergent

Genre:
Divergent(2014) fits into the genres of Sci-fi, adventure and thriller. Divergent also fits into the sub-genres of 'dystopia' and 'experimental science.' It makes it a Dystopian environment as the movie is set in post-war Chicago and as society is divided into 5 different factions which all control 5 different parts of society. Divergent falls under the sub-genre of 'experimental science' as the characters are required to do a mental test that will assist them in deciding what faction they would be apart of.

Key conventions:
Divergent has a key convention of 'futuristic technologies' as the movie is set in post-war Chicago and the technology they use to create the mind controlling serum is far more advanced than the technology we currently use. Advanced technology is also shown in the structure of the buildings in one of the factions. The weapons are seen as more futuristic for post-war Chicago. It can be seen that the movie is set in an alternate version of earth as the population of the world is converged in one area of Chicago after the war. The political system is run by the faction 'Abnegation' however the leader of 'Erudite' controls the faction who creates all the technology. In Divergent there is conflict seen between good and evil where one faction tries to overthrow another. The costumes represent each faction, e.g 'Dauntless' ( The Brave ) are seen as more daring than other factions and 'Erudite' ( The Intelligent ) are seen as more formal people.

Target audience:
The film website IMDB have given Divergent a rating of 'PG-13' for the use of  violent imagery and action. However the BBFC website has given a rating of '12A' due to the romantic scenes in Divergent. This film is aimed at a teenage audience aged between 13-25. The film features two of the main character, male and female, which suggests of a romantic relationship between the characters. Divergent would appeal to 60% female, 40% male audience as the film revolves around 'Tris' ( Shailene Woodley ) and her adventure.

Textual analysis of 'Inception'

Inception

Genre:

Inception (2010) falls under the genres of Sci-fi and the hybrid of Mystery-thriller. It also fits in the sub-genre of 'firm science', which includes the use of technology and phenomena, which in the case of Inception means the main character is able to go in to other people's dreams and creating real life imagery in their minds.

Key conventions:

 The voice-over that quotes 'a single idea from the human mind can build cities' suggest that it belongs under the hybrid of sci-fi-mystery as it then shows the pavement becoming adjacent to the  standing buildings. Another key convention is the background track, the gradual increase of pace and volume creates an intense atmosphere of the movie. The short sentence 'Your mind' is shown in the trailer as one of the main focuses and fits into the sub-genre of advanced technology as the movie revolves around the scenes that occur in the mind. When DiCaprio states 'an idea can transform the world and re-write all the rules' suggest that it relates to the key convention of advanced technology as the use of technology can change and reform the world to create an alternate reality. The main key convention seen throughout the movie is 'advanced technology' because the use of technology is what helps the characters get into people's minds.

Target audience:

The film website IMDB have given 'Inception' a rating of 'PG-13' for the use of violent imagery and action throughout the movie which would appeal to a teenage audience. However the BBFC website has given a rating of '12A' because it contains moderate violence. The trailer features two of the main characters, male and female, which suggests that there could be a romantic relationship between them. I believe that this would appeal to 50% male, 50% female audience with an age range of 13-45. Inception is a well known, high budget film which could also mean this film would be watched by more educated people who are interested in technology and wanting to know about the 'mind' more.

First blog task!

1.Why did you choose GCSE Media Studies?

 I chose GCSE Media because it seemed interesting to create a music video or a film poster. Also, my brother and sister have done Media too and both of them enjoyed it as well. I wanted to do photography in year 11 so I thought that Media could help me with it.

2.Which part of the course are you looking forward to most?

I am looking forward to create a music video, the aspect that interest me most is the directing and the choreography of the video and learning how to edit my work by using Photoshop.    

                 

3.What knowledge and skills do you hope to learn in Media?

 I hope to learn how to use the Photoshop software which will come in handy when doing photography in year 11.

4.What grade are you realistically hoping to achieve in Media?

 My target is to get an A* but I would be hoping to achieve an A.

5.What was the last TV programme or film you watched?

The last TV show I watched was Pretty Little liars.

6.Why do you think that TV programme or film appealed to an audience?

Pretty Little Liars is a teen-mystery thriller and appeals to teens and young adults. The show has an interesting plot to it and there's always a mystery in every episode that creates tension and leaves the audience wanting to know more.

7.What technology have you used to access the media in the last 24 hours? (Radio, TV, phone etc.)

I have used my laptop, phone and TV to access the media.

8.What device do you use most to access the media?

I use my laptop the most to access the media.

9.Find the trailer for Jurassic World on YouTube and embed it in your blog. What film genres would Jurassic World fit into?

Jurassic World trailer

I would say Jurassic World fits into the genres of action, adventure, thriller and sci-fi.

10.Why does Jurassic World appeal to a family audience?

Jurassic World is shown as a theme park and theme parks are aimed at children and families. Therefore it appeals to a family audience. Some of the main characters are children which shows it would appeal to families. The movie revolves around dinosaurs which appeal to children and this shows why there would be a family audience.