Camera shots

 Establishing shot: We have used this shot to introduce the location and set the scene of a young student sitting by her self in the corner.

 Long shot: A long shot is when the head to toe is visible and also shows plenty of the background. A lot of action can fit into this type of shot. This picture shows the bully approaching the lonely girl.

 Medium shot: This shot is used to show the head to waist. A medium shot is often used to show two actors together e.g in conversation. However, this picture only shows a medium shot of the bully pointing towards the student.

 Medium close up: We have used a medium close-up to feature the head to shoulder. Some facial expressions can be identified in this shot as well as the background. As you can see the student seems to be worried about what could happen. This is often used with an over-the-shoulder shot.

 Over-the-shoulder: This type of shot is shown from behind one person to see characters different points of view. In this picture you can see from the innocent students point of view.

 Extreme close up: We have used this shot to emphasis the detail in this picture. As you can see, this is a extreme close up of the bully strangling the girl.

 Close up: This is a close up on one aspect which is the sad girl crying in a corner. A close up also allows the audience to see emotions of the characters.

High angle: This sort of angle makes the subject look smaller and weaker. In this picture you can see the bullied girl sitting in the corner which makes her look small.

 Low angle: This is shot from below to make the subject look bigger and superior/ powerful than others. This picture is a low angle taken from the bullied girls view when she is sitting on the floor.

Unusual perspective: This sort of angle is to surprise the audience and to show danger. You can see in this shot that it shows some sort of mystery or tension.

Fruit bowl activity

 I have used Photoshop to practise my skills and get better by doing this fruit bowl activity. 


In the first fruit bowl I have used a 'Vibrant' picture to help me fill in the template.  

However, in the second picture I have used  'Fashionable' colour palette to fill in the fruit bowl.

Key Concepts

Guardians of the Galaxy:  

Language: We can tell that this film falls under the Sci-fi genre because of the background, which shows a large planet and the setting of outer space. Another way we can tell that it is sci-fi is the way that the main characters are shown, for example there is a green skinned woman, there is also an action pose of a raccoon holding and firing a gun, a tree like creature and one with red eyes. These characters suggest that they come from another planet thus fitting in to a key concept of the Sci-fi genre. The weapons that the characters are holding also seem to show that they are advanced pieces of technology, which represent the futuristic element of the Sci-fi genre.

Institution: The film poster quotes 'From the studio that brought you The Avengers', which is referring to Marvel as they are associated with making other similar Sci-fi movies such as Iron Man and Thor. The director of the Movies is James Gunn. The movie also features big stars such as Chris Pratt, Vin Diesel and Dave Bautista. Marvel is the studio making the money for the movie as they have made other comic book heroes into movies have gone further by creating new superheros.

Audience: The target audience of the film would appeal to both genders. It would appeal to a male audience because Chris Pratt is the center of attention in the poster. It could also appeal to the female audience due to the underlying romantic story line between Pratt and Saldana's characters. Any fans of the Marvel studio could, by association be the target audience of this movies as it shows similarities to other sci-fi, superhero movies.

Representation: Pratt's character is shown larger and is seen more dominant than the other characters on the poster, which represents that he is more significant and that he could be the leader of the team. The spaceships in the background of the poster could represent the action scenes in the movie, also the characters seem to be escaping from these spaceships which connotes the adventure that the main characters will be going on.

Summer research project: Insurgent

Science fiction film: Insurgent

Genre: Insurgent is a hybrid Sci-fi, action, adventure movie and fits into the sci-fi sub-genres of a futuristic dystopia and experimental science.

Summary: Insurgent picks up from where Divergent had finished off with Tris and Four on the run from Jeanine, trying to find allies who can help defeat the Erudite. Tris must find out why her family had sacrificed their lives and what they were trying to protect from Jeanine. Tris and Four fight together to overcome difficult challenges as they unravel the mystery of the past and possibly what's held in the future of their world.

Setting: The setting links to the Science fiction genre because it is set in a futuristic Chicago and it shows the progression of technology.

                        

Characters: The main protagonists, Tris and Four, link into the genre Sci-fi because they have rare names and the characters clothing is very distinctive.

Themes: In most Science fiction films you see a journey or adventure that takes place which is also seen in Insurgent. Experimental science is a theme also seen throughout Insurgent as Divergent people are being tested on to see who is the 'chosen one' that can pass all five tests and unlock 'the box'. 



          

Production: The main production company is Summit Entertainment which is currently being run by Robert G. Friedman. Summit Entertainment is also known for big blockbusters such as the Step up movies and the Twilight sagas.

                                      

Director: The director of Insurgent is Robert Schwentke.

Cast: The main characters consist of Tris (Shailene Woodley), Four (Theo James), Jeanine (Kate Winslet), Caleb (Ansel Elgort), Peter (Miles Teller), Eric (Jai Courtney).



Release: Insurgent was released on March 19th 2015 in the UK.

Budget: $110,000,000 (estimated) 

Domestic gross: $130,179,072

International gross: $165,059,129
                                 
                                = Worldwide: $295,238,201

Critical reception: People's reviews on the Rotten tomatoes website has given Insurgent a very bad review, they believe that it is essentially one long fight with occasional scene changes. However, some critics believe that Insurgent was well paced and because there has already been a part one movie (Divergent), Insurgent could focus more on the plot. Similarly, the IMDB website has given Insurgent a bad review. The Critics believe that the movie did not live up to the expectation shown in the trailer.

Insurgent was nominated for the 'Teen choice award for film' however did not win any awards.

Target audience: The film website IMDB has given Insurgent a rating of 'PG-13' due to intense action scenes and moderate sexual scenes. However, the BBFC website has given Insurgent a rating a '12A' because of the use of violence and strong language. I believe that Insurgent is aimed more at a teenage audience because it is a teen-dystopian movie. The movies are based on the book series which is aimed at a teen/adult audience. Insurgent would appeal to 55% female and 45% male audience because the movie is centred around a female protagonist. However, it would appeal to a male audience due to the fact that there are two main characters that consist of a male and female.

Music Promotion task

Myself and Krissah have created a new duo "K.S" and have created two adverts to promote their new album "Storm" which is in the rap genre.

Introduction to Photoshop!

Creating my own advert using Photoshop

I have created a template that has the same picture as it's background however has three different words representing them in different ways. I believe that these three words have something in common and therefore connect with the picture in the background.

'Family' represents a large aspect of a persons life, a bank can help families when they need to buy houses. The picture can represent a family too as the couple shown holding hands could have their own family, this also links in to the slogan as well because as the bank tries to portray understanding of values and having a family is an important value to people. 
'Friendship' can be an important value too as it connotes the friendly relationship that can develop between the customer and the bank.

How could I improve my work?

'Friendship' links with the image in the background, however it is too long of a word which means I should choose a shorter word or I should minimize the font of all the words.

I have created another advert however this time I have used the same word and three different pictures which have three different meanings behind them but all connect to the key word 'Victory.' The first picture is of Usain Bolt relates to the word 'victory' as he broke the world record for the 100 meter sprint. 
The second picture is a group of Soldiers which relates to 'victory' because they are shown as a united front to fight and aim to come home victorious. The third picture is of a person on the top of a mountain, this can relate to 'victory' as it shows a life goal being accomplished. The word 'victory' relates very well to the pictures as well as the bank as it shows that with association with the bank, it will allow you to be victorious in your life goals.

How can I improve my work?
The HSBC ads have the key words in lowercase letters and therefore I should have wrote 'Victory' in lowercase so it would remain consistent with the rest of the advert.

Science Fiction film pitch

Key details

Group members: Me, Paula and Amrit

Film title: 'Takeover'

Science fiction sub-genre: Dystopia and experimental science

Brief narrative: With the Earths' Government destroyed, the Elite band together to rule. The rich created robots to help them succeed but the poor are determined that they will takeover and make the Earth a better place.

Budget breakdown - £100m

Director: B list director such as Neill Blomkamp- £5m

Cast: B list actor such as Dev Patel- £10m

Writer: successful Hollywood writer- £2m

Executive Producers: famous executive producer such as Ridley Scott- £5m

Filming location: medium set- £8m

Camera: 3D camera- £8m

Editing: heavy CGI- £5m and 3D editing- £10m 

Special effects: futuristic versions- £8m and explosions- £5m

Sound: traditional film score- £3m and sound effects- £2m
Marketing: billboard campaign worldwide- £25m and 
                 premieres in major worldwide cities- £2m

Total cost: £98m - still remaining with £2m!

Why 'Takeover' would be successful?

I believe that 'Takeover' would be successful because it has a plot that can intrigue a large audience. 'Takeover' includes the well known B list actor Dev Patel. Having a B list actor can help make the film a success because Patel is famous and has been in excellent movies such as 'Slumdog Millionaire' that made a total of $384,519,665 in the Worldwide Box office. This could lead to a lot of publicity as magazines and TV shows would love to take interviews to know all about 'Takeover.' It would also be successful because it is being directed by Neill Blomkamp who is known for 'District 9' which will attract fans of the same genre (sci-fi). I think that 'Takeover' will be successful because of the Billboard campaigns worldwide and the Premieres in major worldwide cities.